Chandigarh, the city of Goddess Chandi, is now known for what?

Chandigarh is all set to become first solar city of India, Chandigarh is rated as cleanest city of India. The capital of two states, union territory and first planned city of India, is still missing something. Chandigarh is city which is having everything but is not perfect. Chandigarh is city which is like a paradise for pensioners. Chandigarh is a small city, which always amaze foreigners because of its infrastructure, planning and cleanliness that is not there in maximum cities of India. Few cities are known for its culture like Mysore, Lucknow etc. Some cities like Ooty, Shimla, Nainital etc. is known for natural beauty.  People comes to Chandigarh for different purposes. The purposes are education, jobs, official and judicial work, lastly to spend vacation. But, the city fails to provide 100% in any of the above mentioned purposes.

After a survey, students are not finding the best education. Apart from PU and its affiliated colleges, students does not have updated course structure. Job employment is not fine too, people coming from HP and other far flung areas find it difficult to live complete nutritional life as salary compensated to them are not upto the mark. Big MNCs are also offering lesser HRA to employees. If we talk about travel, Chandigarh is located at foothills of Shivalik range. Chandigarh merely, assumed as just a spot having many tourist places near to it. Chandigarh’ Rock garden, Sukhna Lake, Sector 17, Rose Garden and now Japanese garden, Elante Mall etc. is fine but something is missing, that can attract others to visit Chandigarh again and again, all this results that Chandigarh is not one of the top choices for visitors to spend holidays. Chandigarh is not first choice of investors and industrialists. Ludhiana in Punjab and Gurgaon in Haryana is wiser choice for them, than the city beautiful.

List of Colleges named after Chandigarh

Chandigarh Group of Colleges, Jhanjeri

So Chandigarh is known for what?

Best in Education? No………

Best in Travel? No……….

Best in Jobs? No……….

Chandigarh is having all the three but having perfection in none. This makes Chandigarh to let it behind some big cities Delhi, Bangalore, Hyderabad, Ahmedabad etc. What can be done to make Chandigarh as best city, for which Chandigarh can get recognition worldwide. This is not issue that Chandigarh is not known worldwide. Chandigarh is known for its urban planning and infrastructure. This is good as an add-on, but it is not making Chandigarh as one of the best/top cities of India.

I am citizen of this lovely city. I want my city to be known as one of the best. Please contribute to this article.  

Chandigarh to be 1st Solar City of India

Chandigarh all set to become the first solar city of India

Chandigarh – a prominent city in North India and the capital city of 2 states – Punjab and Haryana is all set to become the first solar city of India. The project of developing solar cities in India was announced by Ministry of New and Renewable Energy (MNRE) in year 2012. In a short time spam of 2 years Chandigarh is ready to show its achievement as a full fledged solar city.

The project to develop solar cities in India

A total of 60 Indian cities were proposed to be developed as Solar Cities. According to the plan, there would 4 Model Solar Cities and 10 Pilot Solar Cities. The Chandigarh Administration along with the The Chandigarh Renewable Energy Science and Technology Promotion Society (CREST) took the challenge to develop Chandigarh as one of the Modal Soar Cities of India back in 2012 and have worked hard these 2 years to initiate various solar projects in Chandigarh.

How Chandigarh became a solar city?

The first major solar project came upon the roof of Paryavaran Bhawan in Sector 19 which was set up at a cost of around 90 lakh. This solar plant is producing 65,000 units of electricity per year. After this another major solar plant was set up on the rooftop and open area in Model Jail. The cost of this project was Rs 1.43 crore and it is producing 1.30 lakh units of electricity per year. Half of the amount for solar projects was contributed by the central government.

At present, Chandigarh is generating 2.86 million units through solar panels on the rooftop of various buildings. The number of electricity units from solar rooftop panels will be increased to 6.76 million by March 2015.

The Chandigarh Renewable Energy Science and Technology Promotion Society (CREST) has prepared a presentation to showcase its solar rooftop projects before the Ministry of New and Renewable Energy (MNRE) under the ‘Model Solar City’ project. CREST has used special drones to click photographs of the rooftop solar panels upon various buildings.

Image Credits: Chandigarh Tribune

Feeling proud of your city Chandigarh? Share this news and spread happiness!

Ref: Mnre.gov.in/schemes/decentralized-systems/solar-cities/

Social Management Tools | How to use them for Social Media Accountability

Social media has cut global boundaries and encapsulated whole world as "Medium" to connect with one another to share views, knowledge, favorites and many other stuff, related to both personal and professional life, As such digital marketers are using this medium platform as best to promote and engage audience, potential customers.  Today, things are so fast, to analyze things rapidly for sustainability is an immediate requirement. But managing social crowd is not that easy task as there are so many social media websites, that is having audience in bulk. Twitter, YouTube, Facebook, Linkedin like websites are having huge market share

But to manage all the social media websites manually is not that easy task. So using social management tools like hootsuit.com, buffer and many other websites, may boost your social media management. But honestly, there are few things, that cannot make you rely on such tools. For posting same post/link/image to multiple pages, groups and micro-blogs, you may find these tools little complex, if you are a beginner. Being expert too, posting a status or tweeting manually is far more reliable than the automatic status update. Scheduling and all the related stuff can be done via manual posting too. So if so why Social management by the automatic tools?

Following are the things that can be done with better results using such tools?

• If you want to have well organized reports to analyze how things are going on?
• These tools helps in streamlining everything one wants on social media. In simpler words these tools centralize social media streams.
• If you want to know clear picture of audience engagement then one must welcome such tools
• last but not the least, to track of social shares for your content, Social media management tools play vital role in accurate tracking.

Analyzing your social profiles and their engagement

a) Analyzing post "Which includes checking representation of the status/tweet, content of the posting and time of the post. Representation of status can be done both  with or without tool but content must be analyzed manually only."

  

b) Analyzing reach/post "Which includes the numbers/percentage reach of each post using analytic and tools, and compare them within all the social media websites, this should be considered that which type of post is making an impact on what type of audiences using which website. E.g.posting a joke is not making an impact LinkedIn, but it is attracting people on Facebook. So for next time changes can be made."    

c) Analyzing activity of audience/post "How many people are responding back both positively and negatively, need to be traced. If this you want to be done manually for all post having 100s of comments/responding, then it is wastage of time. For this, tools are better option. It will make your work easier."

MY PERSONAL REVIEW ON SOCIAL MEDIA WEBSITES

By doing these three things perfectly, one can analyze what are the things that are making positive note for social media marketing. See Now latest trends in Digital Marketing trends of 2015

Top 5 essential tools for Digital marketing in 2015

While promoting your online portal, video or any thing else, there are some tools or mediums by which Internet Marketing becomes very effective. In a way, they are very powerful medium for promotion. The Top 5 mediums/tools while Internet Marketing are stated below.

1. Social Media: Facebook - Twitter-Instagram", in addition to it, Google Plus and LinkedIn, remain the most powerful social media group. LinkedIn from above is most powerful to accomplish B2B online sales/marketing. On the one side, there is Facebook, which standalone as a most power social networking website, on the other side, there is twitter, which ensures classes and masses for "Fan Building", authentic updates and topmost micro blogging website. Google plus, top video website "YouTube", and Most popular blogging website "Blogger" ensures best content marketing practice, one of the latest trends among Internet Marketers. Along side these power mediums, we have Pinterest, Tumbler that plays vital role as a medium to engage traffic.
Thus, Social Media is still the most powerful source for online promotion.


2. Google Tools: All the Google tools are playing significantly strong role in both segmentation and feasible analysis of product on the  basis of technicality, region, language, trends etc. If Google Webmaster is perfect technical administering of our online portal that checks errors, crawling rate, indexing of our content, then Google Analytics is one of the best reporting mechanism of Traffic that is coming onto our website, that illustrates regional traffic, (new and regular) page views, track sessions on real times basis. We also can customize report on the basis of funnels, goals conversion through paid and non paid internet activities. Apart from them, we use Google Adwords Tool for multiple purposes that includes keyword planning, ads display diagnosis, display planner etc. So more Google tools that helps in targeting regions on the basis of trends and tastes are Google Trends and Google Merchant Center. Though, we have many alternatives for the Google tools like Google Webmaster with Moz toolbar, for traffic report we have many other options and same goes for other tools too. But Google tools are free to use and all the tools provide close to accurate data.

3. Blogging websites: Due to need of posting your valuable content, blogging sites always remain favourite among internet marketers. Websites like Blogger.com, WordPress.com, Weebly, LiveJournal etc. are some of the most used blogging website. These websites are based on web 2.0 technology that mainly emphasizes on content. Blogging technique is perfect component of classical SEO link building and Content Marketing, so these websites always put there insignificant role in all the aspects of internet marketing. Google loves to index valuable and informative content, add to that the blogging service is free of cost. So these websites are randomly used, being primary medium to practice internet marketing.

4. Analytic Social Data Hub:  There are few websites including stuff websites that provide services like social book marking, commenting, content submission, social networking etc, which are somehow help in engaging social traffic solely depends on product or service you are promoting. The websites are Badoo, Blogger, Delicious, Digg, Diigo, Disqus, Echo, Gigya, Google+, Google Groups,Hatena, Meetup, Read It Later, Reddit, Screen Rant, SodaHead, TypePad, VKontakte, Yaplog.

5. Tools for Mobile Marketing: Last but not the least with a rise of smart mobiles, apps, there are few tools that must be considered while promoting on responsive devices. The iPhones, smartphones uses apps build in ios, windows/android respectively. As such apps built for communication like Whatsapp, WeChat etc emerged, to support digital marketing. As per the statistics, more than 60 %  of world population is surfing Internet through mobiles using  mobile application/apps. So, it is a need to promote your services using such mobile apps.

If you consider that some more essential tools should be added to the list, do comment. I will welcome it wholeheartedly.

Shakti, Karma and Spirituality | Karma of Trimurti

Defining Karama, the biggest message of Bhagwat Geeta, is really a tough task. What actually Karma means as per the terminology of "Divine Mother". How karma and Shakti/Energy go hand in hand? Why Shakti resonate all the actions/karma and result it back? 

Divine Mother or Adi Shakti, is supreme court/ruler/ of all the universes. The Absolute Energy is the one that creates universal laws and rights. The laws made by her tend her to take different forms. The ten Mahavidyas (Great Knowledge) are the different forms of energy that are to be used by trinity to complete the tasks for creation preservation and destruction. E.g. Goddess Bhuveneshwari, who has alloted the trimutri with their tasks and provided them the required "Energy form". MahaLakshmi means the "energy behind the target (Lakshya)". On can achieve target, when there is light of God. Hence Mahalakshmi means "Light Energy" or Energy behind Radiation. One of the very basic form of Energy. 

Why Vishnu required Mahalakshmi or Light? Shiva required Mahakali or Heat? and Brahma required Mahasaraswati or Sound?

The Karma assigned by Adi Shakti to Trimurti, is the reason.  In Devi Purana, Adi shakti ordered "Trimurti" that you would create, preserve and destroy the universe that already been Manifested from Adi Shakti. As such, Adi Shakti gave them all the resources and provided them their Energies. What can you do if you would have complete "Energy of radiations/light"? Answer is simple You can create forces like Gravitational Force, Centripetal Force etc. Force is Maya, Vishnu being creator of Maya. Controls the whole world through it. That is the reason, why in Bhagwat Geeta, Krishna explained that Maya is under him, and by that he is tuning and sustaining the whole world. It means Krishna/Vishnu is also doing a very essential Karma. More to that, Krishna has stated in Geeta that whenever there is depreciation of  "Dharma", I would come to sustain it. It means he has been doing Karma using "Light Energy" or "Energy of Radiations" or "Mahalakshmi". Like wise, Shiva who is expansion of Vishnu as per Bhagwatam, require Heat Energy or Energy behind rise and fall or temperature (Mahakali another name of Goddess Jwala) to destroy and rejuvenation of entire world.  Brahma who is creator/generator require waves/sound for seeding so he was given "Goddess Mahasaraswati" or Vak Devi or Sound. 

So now It is easy to elaborate what is karma? How your own energy is related to it? Energy inside you always guides you and motivates you. Karma is the pathway that helps you to get biggest objective of your life, because of which you are living.  

Top Digital Marketing Trends of 2015

Continuous Google updates and higher impact of "Internet" to meet the things at much higher speed, have cultivated new grounds for internet marketing practices. People are now having their niche interests, which ultimately result into highly segmented marketing. Depending on that, internet marketing practices are being practiced more precisely, that solely depends upon the a) Nature of the Product and b) Online Content, that is representing the product on the internet.

If some one ask me that what should be done while doing Digital Marketing then I will say "RMCN", Which means

• R - Reputation for strong image.
• M - Internet Mobile Messaging for instant viral-ing
• C - Content Marketing for presentation
• N - Natural Search Engine Optimization   

Top Digital Marketing Trends

1.  Either your product is Tangible or non tangible, it is required to establish shortest defining path between the user and product page, as such all the information should be clearly defined. But, stats are stressing that 90% of users rely on the reputation and reviews by the customers. For that, rave reviews regarding the product from both experts and users must be gathered.  Also, if you have positive reviews then, people/audience must see these reviews. Marketers must stress this part of the marketing, foremost. 

2. While making reputation, the stress must be given on acquisition of new audience. The Mass acquisition can be build through garnering what ever is trending these days, along with social media, Whatsapp and other mobile messaging applications must be used.

The technique help in very much successful digital lead generation technique. Such tricks encourages in "Word of Mouth" tactics of marketing in digital world. Figuring products and values in one quote with a link, and sharing it  to as many public groups, creates a chain of message to be forwarded from one group to individual or other groups.

3. Ex Should Not be forgotten! there were some of very best tactics that were being practiced, i.e. Content Marketing, after the rolling of Google SERP algorithms like panda, penguin, hummingbird etc, SEOs had started practicing natural way of content marketing using infographics, vlogs (Video Blogs), knowledge graphs, Blogging and many others. If done naturally in presentable manner while posting and promotion on different platforms like social media, then these things may result best.   

4. White Hat SEO faded as it becomes Natural SEO! In reality, white hat seo that was used 

before 2010, should be declared grey hat now, many techniques either result into spam or some of them are not properly useful. Natural SEO, here is in relation to link building. IF THERE IS NEED TO LINK THEN YOU SHOULD LEAVE A LINK ELSE NOT REQUIRED.  More over a link means if the content posted by one is not having the information then you may put the link for user. In simple words, Link must be built for the user not for SEO-self.  

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Stay tunes for the next article on some of very essential tools/mediums for all the major trends of 2015 in digital marketing.