Top 5 essential tools for Digital marketing in 2015

While promoting your online portal, video or any thing else, there are some tools or mediums by which Internet Marketing becomes very effective. In a way, they are very powerful medium for promotion. The Top 5 mediums/tools while Internet Marketing are stated below.

1. Social Media: Facebook - Twitter-Instagram", in addition to it, Google Plus and LinkedIn, remain the most powerful social media group. LinkedIn from above is most powerful to accomplish B2B online sales/marketing. On the one side, there is Facebook, which standalone as a most power social networking website, on the other side, there is twitter, which ensures classes and masses for "Fan Building", authentic updates and topmost micro blogging website. Google plus, top video website "YouTube", and Most popular blogging website "Blogger" ensures best content marketing practice, one of the latest trends among Internet Marketers. Along side these power mediums, we have Pinterest, Tumbler that plays vital role as a medium to engage traffic.
Thus, Social Media is still the most powerful source for online promotion.


2. Google Tools: All the Google tools are playing significantly strong role in both segmentation and feasible analysis of product on the  basis of technicality, region, language, trends etc. If Google Webmaster is perfect technical administering of our online portal that checks errors, crawling rate, indexing of our content, then Google Analytics is one of the best reporting mechanism of Traffic that is coming onto our website, that illustrates regional traffic, (new and regular) page views, track sessions on real times basis. We also can customize report on the basis of funnels, goals conversion through paid and non paid internet activities. Apart from them, we use Google Adwords Tool for multiple purposes that includes keyword planning, ads display diagnosis, display planner etc. So more Google tools that helps in targeting regions on the basis of trends and tastes are Google Trends and Google Merchant Center. Though, we have many alternatives for the Google tools like Google Webmaster with Moz toolbar, for traffic report we have many other options and same goes for other tools too. But Google tools are free to use and all the tools provide close to accurate data.

3. Blogging websites: Due to need of posting your valuable content, blogging sites always remain favourite among internet marketers. Websites like Blogger.com, WordPress.com, Weebly, LiveJournal etc. are some of the most used blogging website. These websites are based on web 2.0 technology that mainly emphasizes on content. Blogging technique is perfect component of classical SEO link building and Content Marketing, so these websites always put there insignificant role in all the aspects of internet marketing. Google loves to index valuable and informative content, add to that the blogging service is free of cost. So these websites are randomly used, being primary medium to practice internet marketing.

4. Analytic Social Data Hub:  There are few websites including stuff websites that provide services like social book marking, commenting, content submission, social networking etc, which are somehow help in engaging social traffic solely depends on product or service you are promoting. The websites are Badoo, Blogger, Delicious, Digg, Diigo, Disqus, Echo, Gigya, Google+, Google Groups,Hatena, Meetup, Read It Later, Reddit, Screen Rant, SodaHead, TypePad, VKontakte, Yaplog.

5. Tools for Mobile Marketing: Last but not the least with a rise of smart mobiles, apps, there are few tools that must be considered while promoting on responsive devices. The iPhones, smartphones uses apps build in ios, windows/android respectively. As such apps built for communication like Whatsapp, WeChat etc emerged, to support digital marketing. As per the statistics, more than 60 %  of world population is surfing Internet through mobiles using  mobile application/apps. So, it is a need to promote your services using such mobile apps.

If you consider that some more essential tools should be added to the list, do comment. I will welcome it wholeheartedly.