Top Digital Marketing Trends of 2015

Continuous Google updates and higher impact of "Internet" to meet the things at much higher speed, have cultivated new grounds for internet marketing practices. People are now having their niche interests, which ultimately result into highly segmented marketing. Depending on that, internet marketing practices are being practiced more precisely, that solely depends upon the a) Nature of the Product and b) Online Content, that is representing the product on the internet.

If some one ask me that what should be done while doing Digital Marketing then I will say "RMCN", Which means

• R - Reputation for strong image.
• M - Internet Mobile Messaging for instant viral-ing
• C - Content Marketing for presentation
• N - Natural Search Engine Optimization   

Top Digital Marketing Trends

1.  Either your product is Tangible or non tangible, it is required to establish shortest defining path between the user and product page, as such all the information should be clearly defined. But, stats are stressing that 90% of users rely on the reputation and reviews by the customers. For that, rave reviews regarding the product from both experts and users must be gathered.  Also, if you have positive reviews then, people/audience must see these reviews. Marketers must stress this part of the marketing, foremost. 

2. While making reputation, the stress must be given on acquisition of new audience. The Mass acquisition can be build through garnering what ever is trending these days, along with social media, Whatsapp and other mobile messaging applications must be used.

The technique help in very much successful digital lead generation technique. Such tricks encourages in "Word of Mouth" tactics of marketing in digital world. Figuring products and values in one quote with a link, and sharing it  to as many public groups, creates a chain of message to be forwarded from one group to individual or other groups.

3. Ex Should Not be forgotten! there were some of very best tactics that were being practiced, i.e. Content Marketing, after the rolling of Google SERP algorithms like panda, penguin, hummingbird etc, SEOs had started practicing natural way of content marketing using infographics, vlogs (Video Blogs), knowledge graphs, Blogging and many others. If done naturally in presentable manner while posting and promotion on different platforms like social media, then these things may result best.   

4. White Hat SEO faded as it becomes Natural SEO! In reality, white hat seo that was used 

before 2010, should be declared grey hat now, many techniques either result into spam or some of them are not properly useful. Natural SEO, here is in relation to link building. IF THERE IS NEED TO LINK THEN YOU SHOULD LEAVE A LINK ELSE NOT REQUIRED.  More over a link means if the content posted by one is not having the information then you may put the link for user. In simple words, Link must be built for the user not for SEO-self.  

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Stay tunes for the next article on some of very essential tools/mediums for all the major trends of 2015 in digital marketing.