Social Management Tools | How to use them for Social Media Accountability

Social media has cut global boundaries and encapsulated whole world as "Medium" to connect with one another to share views, knowledge, favorites and many other stuff, related to both personal and professional life, As such digital marketers are using this medium platform as best to promote and engage audience, potential customers.  Today, things are so fast, to analyze things rapidly for sustainability is an immediate requirement. But managing social crowd is not that easy task as there are so many social media websites, that is having audience in bulk. Twitter, YouTube, Facebook, Linkedin like websites are having huge market share

But to manage all the social media websites manually is not that easy task. So using social management tools like hootsuit.com, buffer and many other websites, may boost your social media management. But honestly, there are few things, that cannot make you rely on such tools. For posting same post/link/image to multiple pages, groups and micro-blogs, you may find these tools little complex, if you are a beginner. Being expert too, posting a status or tweeting manually is far more reliable than the automatic status update. Scheduling and all the related stuff can be done via manual posting too. So if so why Social management by the automatic tools?

Following are the things that can be done with better results using such tools?

• If you want to have well organized reports to analyze how things are going on?
• These tools helps in streamlining everything one wants on social media. In simpler words these tools centralize social media streams.
• If you want to know clear picture of audience engagement then one must welcome such tools
• last but not the least, to track of social shares for your content, Social media management tools play vital role in accurate tracking.

Analyzing your social profiles and their engagement

a) Analyzing post "Which includes checking representation of the status/tweet, content of the posting and time of the post. Representation of status can be done both  with or without tool but content must be analyzed manually only."

  

b) Analyzing reach/post "Which includes the numbers/percentage reach of each post using analytic and tools, and compare them within all the social media websites, this should be considered that which type of post is making an impact on what type of audiences using which website. E.g.posting a joke is not making an impact LinkedIn, but it is attracting people on Facebook. So for next time changes can be made."    

c) Analyzing activity of audience/post "How many people are responding back both positively and negatively, need to be traced. If this you want to be done manually for all post having 100s of comments/responding, then it is wastage of time. For this, tools are better option. It will make your work easier."

MY PERSONAL REVIEW ON SOCIAL MEDIA WEBSITES

By doing these three things perfectly, one can analyze what are the things that are making positive note for social media marketing. See Now latest trends in Digital Marketing trends of 2015